This newsletter is Part 3 in a 4 part series on ‘Managing in a Changing World’. Ultimately, organizations are about ‘making a difference’ in peoples’ lives. To accomplish this, there are two critical stakeholders that will determine the top and bottom line significance/success of the organization.

We will be exploring the New Rules of the Game (#3 & #4) in this newsletter.

An Inspiring and Impactful WHY:  WHY your organization exists is the cultural message that clearly resonates with your team members and is recognized by your customers/clients.

Deep Understanding of your Clients:  The pace of change has created a complex environment with a high degree of ambiguity and uncertainty, as well as instability.  To merely meet your customers’ needs will not provide the key differentiation to sustain your organization into the future.

To find out more about these areas: